Peza Shop is a woman-owned small business founded by Zara Atoyan in August, 2025  — created from a lifelong love for art, design, and thoughtful living.

With a background in architecture and interior design, Zara has always been inspired by beautiful spaces and meaningful details. From a young age, she found joy in staging homes, hosting gatherings, and creating environments that feel warm, welcoming, and intentional. Design, for her, has never just been about aesthetics — it has been about how a space makes you feel.

Our Philosophy

At Peza Shop, we believe in quality over quantity.

In a world driven by fast trends and mass production, we choose to slow down and be intentional. Every item in our store is carefully curated — selected not only for its beauty, but for its craftsmanship, purpose, and ability to elevate everyday life.

We believe the products you bring into your home should reflect your values. They should feel special, last longer, and add meaning to your daily routines.

A Curated Dream

One of Zara’s longtime dreams was to create a curated store — a place where she could share her favorite finds with others. Pieces that she would use in her own home. Items she genuinely loves and stands behind.

Peza Shop is a reflection of her personal taste: timeless, elegant, practical, and intentional. Whether it’s home décor, lifestyle pieces, or thoughtful essentials, each product is chosen with care.

Our commitment to quality extends beyond products — it’s rooted in caring for our homes, our loved ones, and our planet.

More Than a Store

Peza Shop is more than an online shop — it’s a space built on passion, creativity, and purpose.

It represents a commitment to mindful choices, to supporting well-made products, and to creating homes that feel inspired and authentic. Every purchase supports a small, woman-owned business and a dream that began with a love for design.

Thank you for being here and for supporting Peza Shop.

I’m so grateful to share this journey with you.

— Zara Atoyan